What is every parent’s worst nightmare? It’s leaving that laptop or iPad unattended and unsupervised with their young child. With just a few clicks, a virtual shopping spree could cost you thousands of dollars. This was the case of Sharon and Greg Kitchen of Bristol England. Their son, who is five-years-old, purchased $2,550 dollars in iPad apps in a staggering ten minutes.
This story, however, is an illustration of a larger issue. This is not the first time that accidental purchases have occurred. There should be something done by Apple with these in app advertisements. Apple used to have the highest of standards for their app developers, forcing them to follow all of their own development rules. However, as the years have passed, these rules have become more relaxed. While this can have positive effects because it allows more apps in the iOS marketplace, it also has negative effects. When low quality apps are offered with endless advertisements that are built to trick the user to click on them, the problem has now become an ethical one. Should Apple allow these apps to intentionally “trick” the user into possibly purchasing additional apps.